Well I have seen many new scrappers do it, however if you want to use brads or something like that it shows on the other side. Also if something happens to the page it ruines not 1 but 2 pages. I don't know I always encourage my people to use one side only of the page, however I think Creative Memories might have you make pages on both sides of their pages because of the type of album it is. Does that make sense???